![]() |
| Viewmark opens the 2026 Edinburgh Fringe Festival |
The Performing Arts Project
Promoting and Supporting the Performing Arts in Colorado
Saturday, August 22, 2026
Need a Media Production Company To Take Your Idea Places?
Sunday, August 16, 2026
Is Broadside America's next big Musical?
![]() |
| Broadside cast before heading to Edinburgh for the fringe |
SPEAK THE SPEECH
(Professional Critic)
Review by Rebecca Mahar
⭐ “The company provide excellent performances that lift the whole piece, fully committed, comically cheeky, and holding beautifully to their harmonies even while dancing and dodging each other…”
⭐ “Live music…is simply arranged and refreshing, recalling the kind of tavern rooms and meeting halls parts of the show take place in.”
And perhaps our favorite thought for the future:
⭐ “With further development, and a longer running time, it has the potential to be the next fascinating musical about early American history.”
AUDIENCE MEMBERS (edfringe):
John (Audience member) 16 Aug 2026
⭐ "We really enjoyed this musical. We’ve been attending the fringe for a long time and this production had some of the most lovely harmonies and singing we’ve heard in recent memory. The group seemed to also really enjoy working with each other. Thank you!"
Declan Farrell (Audience member) 16 Aug 2026
⭐ "This was an excellent show. The performance was full of energy. The songs were really enjoyable and the acting made me feel that i was a witness to the revolution, really great show. I would go see it again. I would give it 5 stars, well done."
Danny Wright (Audience member) 14 Aug 2026
⭐ “Brilliant storytelling! There’s a real heart to this show. The music is cracking, and the harmonies are absolutely gorgeous. You can feel how much the company are enjoying singing together, and it gives the whole thing such warmth and energy.”
Matt (Audience member) 13 Aug 2026
⭐ "Very impressed with the performers and the storytelling!"
Mike (Audience member) 11 Aug 2026
⭐ "A wonderful show with great songs and harmonies, and a large talented cast. They have traveled a long way to tell their story and it's only on for a few more days, so don't miss out."
Marjorie (Audience member) 9 Aug 2026
⭐ "Impressive ensemble of actors (we were shocked how they all fit in the space)! Fantastic singing, amazingly beautiful harmonies and an interesting story I didn’t know much about. Totally worth the affordable ticket. "
Matthijs (Audience member) 8 Aug 2026
⭐ "Great show! Definitely recommend seeing this is if you are looking for a musical with catchy tunes and a powerful message."
Thursday, July 9, 2026
Broadside Makes the American Revolution Feel Like Today
![]() |
| General Gage reminiscing the family estate near London |
Alsup has always shown a knack for discovering theatrical devices that unlock difficult subjects, and Broadside may be her most inventive example yet. Rather than presenting history as a timeline of famous events, she finds unexpected perspectives and human relationships that make the past feel immediate. Even when navigating well-documented historical events with little room for invention, she uncovers fresh ways to tell the story without compromising the history itself.
![]() |
| Sam Adams printing for the Boston Gazette |
That approach is embodied in Cooper Kaminsky's thoughtful portrayal of General Thomas Gage. Kaminsky resists turning Gage into a stock villain, instead revealing a man attempting to preserve order while watching an empire slip beyond his control. His performance gains even greater depth opposite Olivia Kisicki's Margaret Gage. Together they create one of the production's richest relationships, portraying a marriage strained not by a lack of love but by competing loyalties to family, country, and principle. Their chemistry provides an emotional anchor amid the political upheaval.
![]() |
| Crispus Attucks fired on at the Boston Massacre |
Kelly McAllister's direction keeps the production focused on people rather than pageantry. The Revolutionary icons remain recognizable, but they are never reduced to monuments. They are husbands and wives, printers, poets, soldiers, and citizens wrestling with impossible choices. His longstanding creative partnership with choreographer Heather Westenskow is evident throughout the production. Westenskow's movement feels woven into the storytelling, bringing warmth, humor, and momentum to the ensemble while allowing the quieter emotional moments room to breathe.
![]() |
| Robert Paine prosecuting the British soldiers |
Perhaps most encouraging is Alsup's continued commitment to cultivating young Colorado artists. Rather than relying solely on established performers, she consistently entrusts emerging talent with substantial dramatic responsibility. Productions like Broadside become more than performances they become opportunities for the next generation of theatre makers to grow. Kaminsky and Kisicki are compelling examples of that philosophy in action, delivering performances that suggest bright careers ahead.
![]() |
| Sonsharae Tull holds up a Revere broadside |
Like any new musical, Broadside is still evolving. There are scenes that could benefit from tighter pacing and moments that will undoubtedly sharpen with continued performances. Yet those refinements feel incremental rather than fundamental. The storytelling, thematic vision, and emotional architecture are already firmly in place. By connecting the revolutionary ideas of the eighteenth century to the conversations of the twenty-first, Broadside demonstrates that history is not simply something we inherit. It is something we continue to write. That thoughtful perspective, combined with an inventive theatrical imagination, makes this one of the more promising new American musicals currently finding its voice.
Sunday, April 26, 2026
Method Composing: April Alsup on writing musicals
![]() |
| Eigg music ensemble with ceilidh band in Scotland |
For Eigg the Musical, that meant building the score around the traditions of a ceilidh. The accordion became central, not as a stylistic choice, but as a cultural one. Writing in that style required learning how the music actually functions in a room full of dancers, how rhythm leads, how repetition invites participation, how community shapes sound. The result is a score that doesn’t imitate a ceilidh, it feels like one.
![]() |
| Organized Confusions performing for the New Horizons music festival |
For BANNED, “Method Composing” meant stepping into the high-stakes, high-energy world of live pop performance. Learning to play in a pop band and competing in a music festival environment revealed a different musical language, one driven by immediacy, crowd response, and the pressure to win over an audience in real time. Arrangements had to hit fast, hooks had to land instantly, and performance carried as much weight as composition. That experience informed a score built on momentum, contrast, and the electric push-and-pull between performer and crowd.
![]() |
| April playing piano for the Women's Homelessness Initiative |
With Absurd Hero, the process moved into lived community experience. Time spent working alongside the Women's Homelessness Initiative, playing piano in the evenings, taking requests, and listening, offered a different kind of musical insight. The songs in those spaces are raw, familiar, and deeply human. That shaped a score built on responsiveness and emotional truth rather than theatrical polish.
![]() |
| April Alsup in a fifer uniform in Denver Colorado |
And for Broadside, “Method Composing” meant full immersion in the sound of the Revolution. By joining a fife and drum corps, learning and performing on piccolo, and marching in public events, the music became physical. Breath control, finger work, and endurance all informed the writing. Tempo came from footsteps, phrasing from movement, and melody from the sharp, carrying voice of the fife. It’s not just researched, it’s lived.
Across each project, the process stays the same: immerse, listen, participate. “Method Composing” isn’t the fastest way to write a musical, but it’s how April Alsup builds scores that don’t just support the story. They come from it.
Friday, March 27, 2026
Broadside takes on USA liberty celebrations in Denver this July
![]() |
| Meet the cast of Broadside the Musical |
There’s a shared appreciation for the kind of storytelling promises: collaborative, inventive, and rooted in both craft and curiosity. The mix of performers stepping into these roles brings a sense of anticipation, voices ready to rise, stories ready to stir, and a stage ready to carry it all. And as this cast prepares to step into Revolutionary Boston, the word around town is clear: Break a leg, make some noise… and may the ink never run dry.
Tuesday, March 3, 2026
The Original Social Media Was Paper: Why Denver’s Performing Arts Project Is Backing Broadside
![]() |
| Tom Parson of Letterpress Depot with a “Broadside of Broadside” |
Letterpress Depot is a volunteer-run effort rehabbing the historic Englewood Depot into a living museum of letterpress printing, typography, design, poetry, and book arts. Their mission isn’t nostalgia; it’s access: workshops, community programming, and hands-on learning that keeps the craft (and the voices behind it) within reach for everyone.
![]() |
| Broadside Letterpress |
And here’s where the 250th connection gets deliciously full-circle: Letterpress Depot is printing the Broadside posters as actual broadsides. The same tactile, time-travel medium that carried satire, news, dissent, and courage through the 1700s, now rallying audiences in 2026 as we commemorate the unfinished experiment of democracy.
We keep saying “broadsides were the original social media:
- Type you can feel
- Ink you can smell
- History you can hold
- Stories that travel hand to hand like they used to
Want to help keep the presses rolling:
- Donate toward their build-out goal.
- Become a member.
- Volunteer and help on everything from construction to press projects.
Ink is messy. Type is heavy. And the impact is real. All aboard. 🚉
https://www.letterpressdepot.org/
Tuesday, January 20, 2026
Calling Denver Artists: Broadside Auditions at Regis University
The Revolution didn’t start with gunfire. It started with a feed.
That’s what we’re celebrating as the U.S. approaches its 250th birthday: Broadside, a brand-new musical about the people who turned paper into persuasion and noise into a movement.
Auditions: February 1–2 at Regis University
We’re casting now, and we’d love to meet performers who want to help build something timely, theatrical, and a little bit rowdy. Register here: www.broadsidemusical.com
Performances: July 4 weekend through August 15
We’re planning a summer run from July 4th weekend through August 15th, with Denver, Boston, and Edinburgh in our sights. It’s history with a pulse about how communities form, how messages spread, and how ordinary people decide to speak.
Want to join us?
We’re looking for eight Denver performers ready to take the ride—making the show here, then helping carry it outward. If you’ve ever thought, “I want to be part of something that matters,” this is your sign.
Details + registration: www.broadsidemusical.com
Saturday, November 1, 2025
Broadside the Musical: Awaken the Revolution Within
Picture Boston before the break: candlelit print shops where ink is muscle, taverns where songs travel faster than sermons, and a city learning, line by line, how to speak back. Broadside is a folk musical about the early Revolution told through the people who made language contagious; Paul Revere, Sam Adams, and Mercy Otis Warren, all working with the Gazette and turning rumor into argument, argument into print, and print into action. But a revolution can’t live on paper alone. It needs a network.
In Broadside, Dr. Joseph Warren moves through the Freemasons, a world where not everyone is on the same side, and Loyalists and Patriots share the same rooms and rituals. That mixed company makes the stakes higher…and the messages harder to move. So the truly “top secret” intel doesn’t travel in plain speech. It travels in plain sight. Enter the Needle Guard, three formidable women who become the safest channel in Boston:
- Abigail Adams: Writer and Womens Rights Advocate
- Sarah Bradlee Fulton: Mother of the Boston Tea Party
- Mercy Otis Warren: The Conscience of the Revolution
In this retelling, their messages aren’t only whispered, they’re stitched. Codes tucked into hems. Signals hidden in seams. Needlework as espionage. Fully documented? Not always. Historically plausible? Absolutely and theatrically irresistible.
Why It Matters
As the U.S. approaches 250 years, Broadside asks: who gets to define the moment while it’s happening? Revolutions don’t start in marble. They start in print shops, taverns, kitchens, and sewing rooms, where courage looks like ink on your hands and a secret in your lining.
Eyes on Denver
We’re sharpening the type and tightening the strings for the quarter-millennial year. Until then: keep your lanterns ready, your broadsides closer than your opinions, and if someone’s stitching looks a little too careful… maybe don’t ask what’s in the lining.
#BroadsideTheMusical #250Years #RevolutionaryBoston #NewMusical #AmericanStories
Tuesday, September 2, 2025
Denver based theatre troupe three-peats Edinburgh theatre festival
![]() |
| The cast and crew of Absurd Hero on set at Riddle’s Court in Edinburgh Scotland |
It's the third year in a row for this troupe to be invited to perform in Edinburgh and expectations were high. Last year the group’s show received four-stars and became a local sensation for its heart felt portrayal of a local theatre company banned from the theatre festival. The show went on to be nominated for six (6) Broadway World regional awards including "Best New Musical" and as you can imagine, everyone on both sides of the pond were delighted when the troupe agreed to return in 2025.
![]() |
| Absurd Hero cast performing "Eleusinian Mysteries" to kick off the 2025 Edinburgh Fringe Festival |
![]() |
| Absurd Hero Poster at the 2025 Edinburgh Fringe Festival |
After opening night it was clear that the theatre troupe had another hit on their hands. The Scotsman, Scotland’s National Newspaper, gave the show four stars and stated "With the way things are Stateside, a musical about community, determination, resilience and love seems like a poignantly fitting response to more brutal measures currently being enacted by government. And you’ve got to hand it to Denver-based April Alsup Productions, who fill Greenside’s tiny stage with what feels like a whole town of singing, dancing actors (12 of them, in fact, plus a two-strong live music section) for Alsup’s strong, catchy and uplifting tunes." Closing with “Absurd Hero is a complex, richly imagined show whose energy and conviction blaze off the stage – and one that dares to stand up for human warmth and compassion.”.
![]() |
| The cast and crew of Absurd Hero backstage at Riddle’s Court in Edinburgh Scotland |
Theatrical success doesn’t come about in a vacuum; it really does take a village to mount a new musical production and Denver has a vast array of organizations that support the performing arts. From rehearsal spaces to performance venues, from theatre professionals to theatre goers, this community is the perfect place to incubate a meaningful, relevant and important show for international stages.
For more information on “Absurd Hero” or to watch a video of the Edinburgh performance run, visit www.absurdhero.show.
Tuesday, November 19, 2024
The Denver Center for the Performing Arts
The Denver Center for the Performing Arts goes back to the vision of Donald Seawell. In the early seventies he looked at the general area around 14th and Curtis in downtown Denver and got an idea for a first-class arts complex. He knew the time was right for Denver and was able to connect with all the right people. Construction started in 1975 and by 1978 Boettcher Concert Hall, the nation's first in-the-round concert hall, was completed, along with an eight-story, 1,700-space parking garage. The facility is now a preferred stop on the Broadway touring circuit and is well known for acting classes and its rental facilities.
![]() |
| April Alsup at DCPA (center looking northeast) |
Current Venues:
Temple Hoyne Buell Theatre — 2,880 seats
Ellie Caulkins Opera House — 2,225 seats
Seawell Ballroom — 1,095 capacity
Wolf Theatre — 610 seats
Kilstrom Theatre — 380 seats
Singleton Theatre — 200 seats
Garner Galleria Theatre — 210 seats
Jones Theatre — 200 seats
Weeks Conservatory Theatre — 185 seats
![]() |
| April Alsup at DCPA (center looking east) |
![]() |
| April Alsup at DCPA (rear looking southwest) |
DCPA Education was added in 1991 as a community school for children and adults in a professional setting. The department now engages with more than 142,000 students through on-site classes, in-school programs and its annual Theatre for Young Audiences Production. The Performing Arts Project is not directly affiliated with the organization, but our theatre resources are often involved with the various aspects of theatre making at the center.
Wednesday, September 11, 2024
Denver based theater troupe receives rave reviews in Edinburgh Scotland
![]() |
| The cast and Crew of BANNED Musical backstage at Riddle’s Court in Edinburgh Scotland |
It was the second year in a row for this troupe to be invited to perform in Edinburgh and expectations were high. Last year the group’s show received five-stars and became a local sensation for its stage portrayal of the community buyout of the small Isle of Eigg in the Scottish Hebrides. The show went on to be selected by Broadway World readers as the Best New Musical of 2023; naturally, everyone on both sides of the pond were delighted when the troupe agreed to return in 2024.
![]() |
| BANNED cast performing "All we want is sex" to kick off the 2024 Edinburgh Fringe Festival |
Early on, the troupe discussed how the new show needs to be different than “Eigg.” and the members decided to reinvent “WYSIWYG,” an April Alsup musical about the sensitive issues of online dating, gender and sexuality. The new musical has now become known as just “BANNED,” since it follows a group of gender misfits through the events leading up to their debut at a local performing arts festival. There were all sorts of clever marketing tactics deployed that followed the clandestine theatre troupe to the festival.
![]() |
| BANNED Poster for 2024 Edinburgh Fringe Festival |
After opening night it was clear that the theatre troupe had another hit on their hands. The Scotsman, Scotland’s National Newspaper, gave the show four stars and praised the composer April Alsup. “The songs are strong and memorable, in nicely complex arrangements too – tunes are swapped back and forth in complicated ensemble numbers, and the cast offers glowing harmonies as well as vivid solos.” It also hailed the actors, the choreography and declared that “Online dating gets a merciless take-down, while the pleasures of sex are dutifully celebrated.”
![]() |
| BANNED cast and crew celebrate opening night at Posto Pizza in Edinburgh Scotland |
“Best of all, however, BANNED offers a deeply human perspective on issues of gender and sexual identity, its flawed characters navigating their own mistake-filled routes through pronouns, preferences and plenty more,” the review continued. “It’s a complex, compassionate show of missteps and misunderstandings, and one that warmly applies the tolerance it requests of others onto its own damaged but likeable characters.”
![]() |
| BANNED theatre troupe gathers in front of Pollock Hall before heading home to Denver Colorado |
Theatrical success doesn’t come about in a vacuum; it really does take a village to mount a new musical production and Denver has a vast array of organizations that support the performing arts. From rehearsal spaces to performance venues, from theatre professionals to theatre goers, this community is the perfect place to incubate a meaningful, relevant and important show for international stages.
For more information on “BANNED the Musical” or to watch a video of the Edinburgh performance run, visit www.banned.show.
Thursday, April 18, 2024
Denver area music theatre troupe sails to Scotland
It's that time of year again, when theatre enthusiasts from around the globe start planning for the Edinburgh Fringe Festival. It's hard for any Colorado theatre goer to forget the success one of our Denver area music theatre troupes had at the festival last year. This week the Edinburgh Fringe society added over 1,300 shows to the festival's 2024 online ticketing portal. It's a pretty big deal and they even had a shoutout to Greenside and BANNED at Riddle's Court. With that many venues and performances on the calendar it's hard to get visibility for your show and it's nice to see the fringe society take an interest in Colorado's theater scene and support the Denver based theatrical team.
The Fringe's online ticketing system has lots of options and the Fringe organization has been super helpful with explaining all the ins and outs. Our venue is Riddle's Court and the theater is Willow Studio. It has a three quarter thrust stage and roughly 60 seats. We've tried to set the ticket prices at a reasonable price to accommodate everyone who wants to see our show. During the preview week we have all sorts of specials, the weekdays have some special offers too and of course the weekends are crazy. See you there!Saturday, April 13, 2024
Performing Arts Project announces online accompanist initiative
YouTube Channel @accompanists
Wednesday, February 28, 2024
PAP announces headliner for New Horizons Festival
Saturday, January 27, 2024
Performing Arts Project announces new sponsor
![]() |
| Viewmark staff near Fairplay Colorado |
Viewmark® was one of the first web design agencies in the country and has a long history of providing state of the art software and project management for many of Colorado's largest firms including Hewlett Packard, Baby Einstein (now Disney) and Frontier Airlines. "We are confident that our commitment to the Performing Arts Project will make Denver a better place to live", said a Viewmark spokesperson.
Tuesday, January 16, 2024
Eigg Musical wins "Best Musical" from Broadway World Denver
It's not everyday a new Musical comes out of nowhere and is selected as the best music theatre show of the year. It's hard for a small theatre troupe to compete with the public media outlets and the larger venues in the area, but that's really part of the magic of theater. Every year Broadway World provides the Denver theatre community with an online portal to get the people's vote for the year's best theatrical productions around town. This year is the 20th anniversary of the event and "Eigg the Musical" was nominated in nine categories and snapped up four of the 2023 awards, more than any other show. Eigg wins included "Best Musical", "Best New Musical", "Best Director of a Musical" and "Best Supporting Performer in a Musical." BroadwayWorld requires the performances premiere between Oct. 1, 2022, and Sept. 30, 2023. Audiences members and their friends can then vote and make their selections on an online portal for the best in each category through December 31, 2023. Winners were announced on January 9th, 2024.
![]() |
| 2023 BroadwayWorld Denver Awards |
“I’m ecstatic for the cast & crew and the show too,” said April Alsup, producer and composer of the work. “The amount of time and effort that goes into a production like this is unreal. To see those efforts acknowledged in a regional and statewide way is really fabulous. The people voting validate that the work we’re doing is high caliber and at an elite level. It acknowledges the hard work that the leadership team has put into developing the show and the performances of the actors.” BroadwayWorld is an international organization that’s broken down in different regions across America, Canada, Central and South America, Europe and Asia. “This is a peoples' choice award and it's really the only theatre award like it in our area, so it’s a big deal. Kelly McAllister and Antigone Biddle did such a great job and deserve to be recognized for their individual roles, but everyone in the cast was fantastic and it was a team effort for sure." Alsup said.
![]() |
| Cast & Crew of Eigg Musical |
Situated in Scotland's Inner Hebrides, the Isle of Eigg has a fascinating history of sovereignty. Not long ago, the inhabitants of Eigg faced a different type of invader; a celebrity Laird looking to create his Gaelic island utopia. The transfer to community ownership hatched on Eigg is arguably the most captivating example of Scottish land reform. "The shows at Vintage theatre were packed and it's always nice to have your theatre friends support and vote for you." Alsup said.
Wednesday, October 4, 2023
Denver based musical about the Isle of Eigg takes Scotland by storm
Perhaps the most captivating music theatre work to ever come from Denver Colorado, Eigg the Musical took Scotland by storm this Summer at the Edinburgh Fringe. The festival is the world's largest performing arts festival and features performances from theatre companies from around the world. Established in 1947 as an alternative to the Edinburgh International Festival, it takes place in Edinburgh every August and this year's festival was bigger than ever.
With so much competition from other shows and venues, it's hard to get any sort of traction in Edinburgh, but by luck Eigg the Musical was selected as one of only 20 shows to kickoff this year's festival at an hour long press gala attended by all the major media outlets in Scotland. The event would provide the momentum needed to propel the show through the rest of the festival, but the story doesn't stop here.
The actors performances delighted the public and the locals quickly adopted the story as their own. The show sold out nearly every night and Eigg the Musical became an overnight sensation at the 2023 Edinburgh fringe festival. The critics agreed and the show was labeled a five star performance and given a unanimous thumbs up by the Scottish media. Learn more about this wonderful show at eigg.show
"This show has great potential to be something big. It tells an important story and is expertly performed. It is an ultimate show of the power of community, telling an important story of Scotland's history. Could this be Scotland’s next Sunshine on Leith?"
* Abi Whitefield - The Scots Reviewer - August 10, 2023
"Eigg the Musical: Before we even talk about how great this show is, I just have to mention that the cast is full of wonderful people. So down to earth and so talented! The show itself is AMAZING. The music is awesome, the story is lovely, and it’s chock full of humor, love, and strength. If you want to see a wonderful musical based on a true story, this is the one!"
* Dan Lentell - Get Your Coats On - EdFestivals 2023
"The Hebridean story of the Eigg community and hopes of creating a Gaelic utopia are brilliantly told and wonderfully performed. Well worth the ticket."
Posted in Edinburgh Inquirer - August 14, 2023
NOTE: Broadway World selected Eigg the Musical as a top ten show you really don't want to miss at this year's Edinburgh Fringe Festival... Thank you Broadway World!
PERFORMANCE VIDEOS:
Here's the opening scene of Eigg the Musical from a 360 degree camera hanging from the chandelier stage right in Riddles court. It seemed only fitting, the venue is over 500 years old and once held a coronation party for James VI. Check out the ceiling!
Here's the complete performance of Eigg the Musical in Edinburgh Scotland on August 10th, 2023. It's a small thrust stage venue, but it really allowed the actors to engage with the audience during the show. Thank you Scotland for all your support!
Thursday, September 14, 2023
The theatrical research behind Eigg the Musical
![]() |
| Drinking Scotch and exploring the Isle of Eigg in 2019 |
![]() |
| Good friends at Eigg the Musical in Edinburgh |
Monday, August 21, 2023
Developing the musical score for Eigg the Musical
The Eigg show has been a wondrous musical journey. Early on, I knew we needed to supplement the score with traditional Scottish music and after visiting the island I decided on the instrumentation of the music ensemble (accordion, violin and keyboard). My goal would be to compose and perform the work with the ensemble, I like to call it method composing. I had never played an accordion before, but it felt so natural. Well, I searched the internet and found Sandy Brechin, a Ceilidh accordion maestro from Edinburgh. He knew all about the story of Eigg and of many others too, he'd even performed on the island and knew some of the locals. So over the next year we used the marvels of technology to connect with each other and he helped a lot with my playing.
![]() |
| Sandy Brechin and April Alsup using Skye |
![]() |
| Sandy Brechin with Eigg Ensemble (April, Mark and Cieran) |
Saturday, June 3, 2023
Integrating poster(s) into your music theatre show

Posters for "Eigg the Musical" performances in Edinburgh Scotland
Friday, March 31, 2023
Denver based Musical heads to Scotland
![]() |
| Eigg the Musical tickets now available |
It's no wonder why we might get excited to hear news that Eigg the Musical, a Denver based music theater show, will be participating in this year's festivities. They'll be performing a Scottish inspired work on the fascinating stories of Eigg, a small island in the inner Hebrides. The show is on the Fringe website and tickets are available for the lucky souls traveling to Scotland this Summer.
Tuesday, February 28, 2023
How to create a brand image for a new musical theater show
Creating a brand image for your new music theatre show can be challenging, but if you follow some basic design principles the process can be fun and rewarding. The first step is to find an art director who can put together a concise creative strategy for your graphic designers to work from. It's important to get everyone on your team signed up to the process and the strategy document to eliminate any anecdotal input from stakeholders at a later date. Keep your tactics focused on the execution of the elements provided in the strategy document. Here's an example for a new show being introduced at this year's Edinburgh Fringe Festival. The process took roughly a month from start to finish and went relatively smoothly. The example below includes the initial creative strategy manifesto used to create the final design. Let us know what you think or if you need support with your next show. We'd be glad to help!
![]() |
| Creative Strategy (PDF) for Eigg the Musical Logo |
Sunday, December 11, 2022
Creating Musical soundtracks during a pandemic
Lots of things have changed with the music theatre development processes lately. It seems like making a soundtrack for a new music theatre work and collaborating remotely have become the new normal. Perhaps, there are just more use cases for our music material these days, but it really doesn't seem that long ago that we'd all gather around the piano with sheet music in hand for our early rehearsals and readings.
Nowadays it seems it's all done online through our favorite web conferencing software. Unfortunately, online latency issues between computers really prohibits audio from multiple sources in real-time so we use small in-home studios with audio software to record and deliver our tracks remotely. This too can be a bit troublesome, since everyone seems to use a different DAW and organizing all the files for your project can be a nightmare.
Recently, we participated in a webinar with the development team for the The Violet Hour (the Musical), based on the play The Violet Hour by Richard Greenberg and they presented their methodology for producing the soundtrack for the show. The speakers were Eric Price (book and lyricist), Will Reynolds (composer) and Andy Einhorn (music supervisor and conductor). The session was organized by the Dramatist Guild of America and Emmanuel Wilson was the moderator. Their process used the traditional method for recording a soundtrack using orchestral musicians and cast members.
We quickly got into the nitty gritty and Eric described how it was fairly easy to get high quality talent into the studio because with the pandemic raging everyone seemed available. Andy described how they all got together in the same room, but were in separate glass sound isolation booths so they could all see each other, but remain safe from possible infection. Will described how they used multiple tempo mappings for things like fermatas and/or rubato. Then, Andy mentioned the orchestration was integrated afterwards similar to a movie process and the instrumentalists could visually see the tempo maps as they performed.
An alternative method for creating a soundtrack would be to use online collaboration software such as Soundtrap (a Spotify tool). The cloud-based application allowed the development team for WYSIWYG, a Colorado based production created by April Alsup, to work on their scores while the actors add their vocal parts in a cloud-based DAW. It doesn't have some of the nuances of a live string section and dialogue and timing can be tricky, but it isn't as expensive as coordinating an entire orchestra for your recording. Virtual instrumentation is often used with modern pit orchestras and once the parts are approved by the producer the audio mastering team creates the master tracks for distribution.
Here's a link to review the new interactive version of WYSIWYG. There's nothing to download and the music is streamed directly to the browser. There are even QR codes if you want to hear the music on your phone as you read the script. Soundtrap has built-in notifications that can notify each participant when the project has been updated. This sort of functionality has been utilized by project managers for enterprise business applications for quite some time and is now being used to streamline the unique requirements found in an artist's creative workflow.
Both projects had a positive outcome and you can hear it in their music. The New York team used tempo mappings and multiple isolation booths to produce a high quality soundtrack in a relatively short period of time, while the Colorado team used collaboration software to pull together actors, musicians and sound engineers into a unified creative process. There are pros and cons to each method, but both show the will power of creative people to produce their art in the face of a pandemic.
Wednesday, September 21, 2022
Using the ALSUP document format for Music Theatre Productions
In Music Theatre, an ALSUP (Another Libretto Score User Production) guide is a single PDF document that combines a musical's libretto with the show's songs in a single, "easy to use" digital performance package. In the past, (directors, performers, musicians, etc.) of Broadway-type Musicals commonly used two major (printed) documents, a libretto (script, stage directions and lyrics) and a music score (sheet music for the actors/singers and/or musicians) when mounting a new music theatre work. Much of today's licensed collateral is dated and inefficient. The format for an ALSUP performance package was created to take advantage of the functionality and the universal adoption of electronic PDF documents while eliminating the needless duplication of hardcopies for the various personnel involved in a music theater production.
![]() |
| An ALSUP (Another Libretto Score User Production) Document |
An ALSUP formatted music theatre document uses graphic icons to link the various parts of a musical's performance package. A TOC (table of contents) icon is provided for a show's "Scenes & Songs" and a User icon for it's "Actors/Characters". The Song icon is used to navigate to a song's sheet music while the Libretto icon is used to link to the script/book. The music notation includes links to the corresponding libretto pages and vice versa from the libretto to the sheet music. Streaming audio links and QR codes are available for rehearsals and/or live online performances directly from the ALSUP document. Here's a link to the award winning ALSUP (Another Libretto Score User Production) download folder used to prepare the WYSIWYG show for the festival mentioned above.











































